OCA and OBC Hire Keirn as Head of Consumer Programs and Digital Marketing

The Ohio Cattlemen’s Association (OCA) and Ohio Beef Council (OBC) recently hired Kelly Keirn as their Consumer Programs and Digital Marketing Manager.

Keirn will work to initiate programs and educational efforts that will drive demand for beef among consumers. His responsibilities will include overseeing and implementing digital content, social and visual media planning; engage with media, industry and consumer food influencers; guide advertising, retail and restaurant programs; management of external partners and interns; and coordination of public events and presentations.

Born and raised in Wyoming, Keirn grew up raising cattle and participating in 4-H with numerous Grand Champion and Reserve titles under her belt in market and breeding programs. She has been active in the FFA as a member of the livestock and meat judging teams.

Her creative side brought her to Columbus, where she earned her BA in advertising and graphic design and met her husband. Over the past 15 years, Keirn has honed her skills working on national and global food brands, but is excited to return to her farming roots.

She and her family reside in Marysville, where she tends to her garden and canning projects.